ABOUT
Who's behind this campaign
The Network Advertising Initiative
The NAI is a self-regulatory organization that sets and enforces privacy standards for data-driven advertising. For more than two decades, our frameworks have given the industry privacy guidance grounded in transparency, data minimization, and consumer choice.
Why This Campaign
Done responsibly, digital health advertising delivers real public health benefits by connecting people to screenings, vaccines, and treatments they might not otherwise have known they needed. Across public health campaigns, this kind of outreach has led to earlier diagnoses, higher vaccination rates, and fewer preventable deaths.
This campaign demonstrates the value of digital health advertising and underscores that strong privacy guardrails are essential to continued progress in public health outcomes.